For years now, the UAE’s marketing industry has relied on paid advertisements. As technology advances, it is becoming easier for Internet users to find relevant content online. The mere use of eye-catching advertisements versus keeping readers informed and updated has always been debated.
Much like search engine optimization (SEO), pay-per-click (PPC) advertising also has its own distinct advantages and disadvantages. Depending on the type of business you are operating, they both can prove useful, as long as a sufficient amount of effort and resources are invested in each.
SEO vs. PPC?
Rather than thinking of SEO and PPC as opposing marketing components, it is important to realize that each complements the other. It is best to start by gauging the effectiveness of either of these marketing approaches or whether they can be effectively used together. You will have to consider aspects of your business, such as the product or service you are marketing, your target audience, and your business’s duration.
PPC for Marketing?
According to marketing experts, PPC will work well for it if your company offers products. Your company’s paid advertisement could be one of four visible at the top of Google’s search engine result page or one of three on mobile devices.
How Can PPC Complement SEO?
For most digital marketers, SEO tends to be their primary marketing tool, and also it is the most cost-effective strategy. Of course, this varies from business to business. Certain businesses might draw in more visitors to their website through organic searches than they would through paid advertising. SEO can help a company establish itself as an authority in its respective niche while also strengthening the brand’s credibility and trust.
However, even when heavily relying on SEO, you should also manage at least a medium-sized PPC campaign at the same time. The addition of PPC to a marketing strategy can enhance and reinforce it, making it possible to capture more clients and customers. Often, you can even use PPC to underscore other campaigns.
Thus, both PPC and SEO are valuable marketing tools. But they will prove to be more valuable and will work extremely well depending on the nature of the business. For instance, for ecommerce companies, pay-per-click advertising can prove to be particularly beneficial.
Similarly, businesses that provide services will benefit more from SEO; it can boost the visibility of their brand so they may attract new clients. When seeking professional assistance, it is better to hire a single PPC and SEO services company in Dubai that offers analytics and monitoring services.
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