Are you looking to increase the sales of your product or service? Video marketing is a dynamic tool that allows many businesses to increase their traffic and run an effective campaign letting your business thrive.
When it comes to boosting brand awareness, videos play a crucial part in your marketing campaign. Videos help you to tell the story of your company/business, share behind-the-scenes footage, share explainer and customer testimonial content, and more. It will help you drive more sales for your business and amplify the profits.
This article will explore five steps to follow as a part of your video marketing strategy that can help boost sale and increases your customer following.
1) Storytelling is the Success Mantra
Who doesn’t enjoy a good story? Creating a storyline is an effective technique to increase your audience engagement and create brand awareness while pushing leads into sales.
In today’s era, customers’ primary focus is not only on what you are promoting or delivering. The company’s principles, stories of success and troubling times, and the company’s journey are all things that interest people. So, creating a powerful narrative will help when it comes to attracting customers to your business.
However, it is essential to ensure your characters are all relatable and realistic. The story can be about the business, it can be the journey of the founder of the business, but the representative or mascot should be a familiar and relatable character. Such stories are usually ones with the best plot.
Even if you do not use a professional camera or hire expensive screenplay experts, you can still do wonders if you planned the story well and is realistic.
2) Embrace the Human Touch
Empathy in marketing is an imperative factor that drives sales for any business. If you can stand in your customers’ shoes, you will be able to connect better with your audience. So, always tell a story that connects you with your audience.
Today, you should use the best professional video maker tools to help you make videos that draw the customer’s attention by anticipating what the customers actually ask for/desire. Once the need or preference of your audience has been identified, you can start to work on understanding their point of view, which makes it easier to empathize with your audience.
Narrating stories about other customers will also make your potential clients feel more self-assured, as they will get a sense of confidence from those stories.
3) Identify Where to Host and What Type of Video Works Best for Your Business
The next vital step to developing an effective video marketing strategy to grow sales for your business is to determine what type of video will work best for your company. Once you have identified the type of video you want to create, you will have to look into the platforms you want to upload them to.
This will all depend on the products/services you are dealing with and the target audience you are focusing on.
For instance, if your company sells men’s and women’s jeans, the best platform to upload all your reels and videos would be Instagram, rather than on Twitter or LinkedIn. Simultaneously, you must also consider the type of video you want to create to grow jeans sales.
Some options for the type of videos you can create are:
a) Demo videos
These videos help your customers get a brief idea about your product/service and enable them to take a quick tour of all the different types of products you have.
b) Customer Testimonials Videos
Testimonial videos increase customers’ trust in your brand. The primary purpose of these videos is to attract new customers by requesting the old ones to share their positive experiences with your company. Potential customers are encouraged and influenced when they are happy customers and will want to try out your products/services.
c) Explainer/Tutorial Videos
Briefly describe your product or service to the audience, facilitating them to make a quick decision. These videos must be on your landing or home page and must explain everything that your business has to offer.
d) Company Culture Videos
These videos highlight the ethos of your company to potential customers. The primary purpose of these videos is not limited to boosting the sales for your business but also extends to building and establishing your brand as a whole.
It has been perceived that demo, explainer, and customer testimonial videos yield exceptional results compared to other videos. Although it may take time to produce these videos, the investment is entirely worth it.
4) Make Use of Live Streaming
Want to drive instant sales? One of the most powerful tactics to see astonishing results is leveraging live streaming. This method has gained a lot of traction as it lets your audiences engage directly and allows them to connect with you in real-time.
Besides the followers, the best part is that you also have the opportunity to meet various influencers and brand ambassadors while you are live streaming the product you are selling.
Today, many businesses do product launches, Q&A sessions, interviews, and special announcements/attractive offers, and they usually hire an excellent customer support team to make sure that the process goes smoothly. These will allow you to widen the reach of your followers and enhance the brand image immensely.
Live streams sessions can also be used for businesses to build a massive community of fans/followers who could not participate in your live stream videos. It is a better option than pre-recorded videos or writing long, tedious blog posts because your audiences/followers can comment in real-time, enabling you to have a 2-way conversation.
5) Optimize Your Videos
Are you striving to grow your business’s sales? Optimizing your sales video that allows viewers to get extensive information about your company’s product is just one side of the story. The other part of the story is about optimizing your video content to platforms such as YouTube (the most prominent online video platform) and search engines such as Google, Bing, etc.
Ensuring you give a decent Google ranking is very crucial as audiences searching your company’s name on Google must be able to find your video content at the top, or at least on the first page.
Also, make sure that your videos play without any buffering or stalling and are of high definition. It is also important to determine that the video does not lose its quality while being played on different platforms to increase the conversion rate.
There are a lot of tools and ideas when it comes to video marketing, especially in this day and age. Reaching your potential customers and boosting sales is incredibly easy if you can follow all the steps that we have covered. Make sure to follow them for a rewarding and exciting journey with your business!