It is constant evolution in the marketing field in terms of trends, technology, and strategies. A company that does not keep up with changes in the industry runs the danger of falling behind its competitors, so keeping on top of new developments is crucial.
However, how can you be certain that you’re up to speed on everything? Marketing statistics are a fantastic way to keep on top of the latest trends and to remain relevant in your industry. With a plethora of data on everything from search engine optimization to content marketing to video marketing, you can connect with your customers.
Video reigns supreme when it comes to being the king of content! In the context of marketing research into new approaches to fascinate consumers, video has become an increasingly significant component of business conversations.
So, let’s have a detailed overview of how video marketing can play a significant role in growing your business – keep scrolling!
What is Video Marketing?
Using videos to sell or promote your company or product on digital channels is referred to as digital or brand video marketing. You use video for advertising your brand, product, or service on social media, educating your prospective customers, and interact with them; you are engaged in video marketing activities.
Compared to 2019, the global streaming market accounted for just 35 percent of the total. The entire amount has increased by 161.37 billion USD, representing an increase of 161.37 billion USD. It is expected that the industry will rise by 55 percent in 2020. So, Brands with the proper video content may spread like wildfire due to their popularity.
If you want to build client trust and promote your brand, services, or products, video marketing may be the way to go. Aside from how-to videos, customer testimonials, and live-streamed events, video marketing may also be utilized to produce entertaining viral content that goes viral quickly.
Benefits of Video Marketing for Your Business
Your competitors are fully exploiting the potential of video in the twenty-first century, and you should follow their lead. If you haven’t yet included video marketing into your strategy, now is an excellent time to start thinking about it.
It is possible to earn a significant return on investment by using this method owing to the below advantages:
1) A higher ratio of conversions
Having a video on a landing page may increase the conversion rate on the spot. When you include a video in an email, it is possible to see an increase in click-through rates. Most visitors to your website or social media accounts expect to see videos, so be sure to include them.
Particularly, the business in UAE focuses more on innovative video capturing techniques for beating the competition. So, if you hire professional production houses in Abu Dhabi for shooting videos, it is quite likely that they will notice you.
Short, fascinating videos that engage clients may move them down the marketing funnel in as little as two minutes if they are exposed to a sufficient number of them.
The utilization of videos by your organization may be beneficial to both current and prospective customers. When other people are speaking directly to them, the average person has a far simpler time building a connection with them.
An animated video always wins out over white text on a black background when comparing them. Consequently, the user will have a more difficult time shutting off the video than they would have to turn off the text.
Videos are more effective at provoking emotional responses than any other kind of media on the internet. In public speaking, it is possible to effectively use your body language, music, and voice inflections to convey your message. This tool has the potential to improve the individuality of your company’s brand.
3) Improved ranking in search engines
Video has swiftly gone to the top of the list of the most widely utilized content types on the internet, surpassing even text. It is possible for anybody and everyone to gain from video for research, education, and advertising themselves and their products/services.
When it comes to video content, there are a plethora of options for building trust with customers and increasing loyalty. It is also helpful in stimulating interest in a brand and spreading the word about it to a cold audience.
For this, you can also get assistance from professional SEO services companies for ranking your videos. If you use this video marketing, your website has a better chance of rising in search results.
4) Increased return-over-investment (ROI)
Many business owners believe that video is a beneficial investment. Although it is not the most straightforward or least expensive hobby, video producing pays off handsomely.
Video editing software available on the internet is constantly improving and becoming more accessible to users. It’s also worth mentioning that you can currently create professional-quality videos using your mobile phone.
5) Ease of product descriptions and reviews
The attention of visitors, especially those who are busy and don’t spend much time reading, might be tough to capture. Is this an issue that you’re experiencing? Explainer videos and whiteboard animations may assist your audience in learning about a new product or service quickly and easily.
A good video marketing plan may assist your target audience in quickly grasping new items and services that they may otherwise find difficult to understand without assistance. With this strategy, you can go through a lot of information in a short amount of time.
6) Augmented brand awareness
Video content was the most popular sort of content during the past few years, with blogs and infographics trailing far behind in the popularity rankings. Compared to other sorts of content, videos are more engaging and enticing to viewers than other types of content.
However, the quality of the video and the impressiveness of the message makes a great difference. The best way is to acquire the production services for filming corporate videos and marketing stuff. They are excellent at developing connections with consumers and introducing them to your company.
Get a Competitive Edge in Business using Video Marketing!
You may gain a wide range of benefits by employing films in the workplace, and the list is practically endless. That is shown by the information presented above. It is possible to establish long-term relationships with customers via the use of animated films, as well as to sell products uniquely.
Using videos to train clients on how to use your products or services, market your brand, and engage social media users is perhaps the most effective strategy available today. So, start working on this today for a bright future tomorrow!