Have you seen something and wanted to buy the exact same object, but cannot find it online or cannot even describe it? Well, you now you don’t have to spend hours searching on the web because visual search allows you to take a photo and upload it to a search engine like Google for similar results. But if website images are not updated and optimized, then it will not appear on search results.
Most popular visual search providers are Google with Google Lens, Bing, and Pinterest with Pinterest Lens. These lenses can scan the physical world and aid users in visual search down to specifics. It helps users find exact products, as shown in the image.
Best Practices to Optimize Images for Visual Search
Visual search is still an emerging concept as online businesses are still in the transition phase. It is essential for attracting traffic and increasing sales. Here are some of the best practices to optimize images if you want your site to appear in a visual search.
Use Structured Data
When you are optimizing for visual search and adding more content to your website, it is vital to provide the search engine with as much information as you can. Instead of being vague, use structured data for images, which helps your site to appear in Google as rich snippets (Google search results with displayed data).
In order to increase the performance of your website by enhancing visual search, you can mark up your site pages by using the following formats:
- JSON-LD (recommended by Google)
Your structured data should be relevant to your page content—for example, a makeup site labeling instructions as recipes. You can also get the help of professional website maintenance company Dubai regarding your website redesign and visual uplifts, so there are no mistakes in scripts.
Incorporate Alternative Descriptions
Alternate descriptions are also called “alt tags” or “Alt Text,” this description appears in place of an image in cases the image cannot load on the screen due to technical issues. But why is this alternative description important? Well, simply because search engines read it and it helps them understand the context of an image.
The alt text is not only used by search engines but is also used by viewers to understand the meaning of a picture. For example, if there is an image of a man holding a dumbbell, your alternative description can be something like this: “Young, the athletic man holding a dumbbell during his workout at the gym.” When you add this text to your website, make sure it is concise and honest.
Context is everything when it comes to website design. It is essential when you cater to a broad audience. Although, majority of the time images are named something like “IMG_12345.jpg”, however, it is best to provide as much information as you can when it comes to image tags. These kinds of generic names will not help Google or users.
Instead of confusing your users with images named “IMG_12345.jpg”, rename then with details like “dog-with-yellow-collar.jpg.” this not only makes it easier for users to find specific items but also gives a unique filename to the image.
Image Sitemap and Size
With sitemaps, another important aspect of visual search is the optimization of your image size. The file size of the images significantly affects the website of your speed. As you know from experience, how slow loading speed of the website can drive away potential customers. However, image compression does not mean low-quality graphics.
How Websites Can Benefit From Visual Search Option?
Research reveals that only 35% of the marketers plan to optimize their online platforms for visual search. It means that your company can gain an advantage by optimizing and standing out from its competitors. There are numerous benefits of visual search optimization, as discussed below:
Get more exposure among Gen Z
There is almost 70 percent of Generation Z who use social media applications like Pinterest and Instagram to discover brands. Visual search optimization is a great way to get exposure outside traditional search engines and onto big social platforms like Pinterest that generated over $1 billion in ad revenue alone during 2019.
With visual search, your brand would be able to make a personal connection with a potential buyer. Amy Vener, retail strategy head at Pinterest, said: “Visual discovery allows the consumer to generate a more emotional connection, which translates into less price sensitivity.”
Increase Sales and Revenue
The most important benefit of visual search is the increased revenue. According to Gartner, businesses that optimize early for visual search could find their profits growing by around 30% by 2021. So a little investment in a website redesign and optimization by a website maintenance professional can result in huge profits.
The above recommendations are purely based on visual search and images, but to optimize your website, you need to consider all factors associated with its accessibility, speed, performance, and content. You can also consult with the best website service providers to redesign and update your old website with new digital trends.
Online platforms are pushing boundaries of online search, and with technologies like augmented reality, there is no doubt that users would want to interact fully with the sites.